Job Title: Marketing Manager （NOC 10022）
Sightsage (https://sightsage.com/) is an innovative, people-focused brand of functional foods and nutritional supplements designed to enhance eyesight and overall wellness in the digital age. At Sightsage, we are re-imagining traditional vision-healing practices that have been used for centuries to solve modern eye health problems. Combining contemporary nutrition science with traditional Chinese medicine wisdom, we serve evidence-based nutritional products to help thousands of users see and feel better than ever. Join our team and work together in making a positive impact in communities near and far.
The Marketing Manager is a pivotal team member responsible for expanding the reach of our products. The Marketing Manager will provide leadership in marketing to various operational departments at Sightsage, planning, organizing, directing, overseeing, and assessing activities related to commercial, industrial, and e-business advertising, marketing, and public relations at Sightsage.
--Develop and execute a comprehensive marketing strategy to drive Sightsage's growth and brand recognition. This includes setting clear objectives, identifying target audiences, and choosing the most effective marketing channels.
--Protect and enhance the Sightsage brand by maintaining consistency across all marketing and communication channels. Ensure brand integrity and resonance in the market.
--Lead and mentor a cross-functional team, providing guidance and inspiration to ensure the successful execution of marketing initiatives. Collaborate with various operational departments to align marketing efforts with overall business goals.
--Initiate market research studies to gain a deep understanding of consumer preferences, industry trends, and competitive landscapes. Analyze findings to shape marketing campaigns and product development efforts.
--Collaborate with the product development team to contribute insights from market research, customer feedback, and industry trends. Assist in developing new products and improving existing ones to meet customer needs.
--Establish and optimize distribution networks for Sightsage products and services, ensuring a seamless customer experience from purchase to delivery.
--Oversee the creation and execution of advertising, marketing, and public relations campaigns. This includes managing budgets, creative development, and tracking campaign performance.
--Implement and oversee a robust SEO strategy to improve our website's visibility in search engines. This involves keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
--Develop and manage our social media presence across various platforms. Craft compelling content, engage with our community, and utilize social advertising to boost our brand's online authority.
--Continuously improve our website's user experience and conversion rates. Implement strategies to reduce bounce rates, enhance page load speed, and ensure mobile responsiveness.
--Utilize web analytics tools to track and report on digital marketing performance. Use data-driven insights to make informed decisions and fine-tune strategies.
*Bachelor's Degree in Business Administration, Communications, Public Relations, Marketing, Journalism, Advertising, or a related field.
*A minimum of 5 years of demonstrated experience in sales, marketing, advertising, public relations, communications, or a related occupation.
*Proven experience in team management and successful collaboration with various departments within an organization.
*Track record of planning and overseeing multiple campaigns effectively.
*Proficiency in working within a dynamic and fast-paced environment while effectively managing tasks to meet deadlines.
*Outstanding communication skills and a positive, engaging personality.
*Prior experience in revenue growth and strong revenue management is highly valued.
*Familiarity with supplements, nutritional products, and Traditional Chinese Medicine (TCM) products is a plus but not mandatory.
Join our team at Sightsage and be a part of a transformative journey that improves the lives of thousands of people. If you're passionate about marketing and ready to make a difference in the world of eye health and overall wellness, we invite you to apply for this exciting opportunity.
Please send you CV to firstname.lastname@example.org.